Printechnologics is going to display its Touchcode technology in cooperation with Heidelberger Druckmaschinen at this year`s drupa – “Heart and engine of the printing and media industry” (Monika Kissing, Press Department drupa 2012). Drupa is the largest equipment exhibition, held every four years in Düsseldorf, gaining tremendous attention with near 400.000 visitors from over 54 countries.

Printechnologics will present its unique Touchcode in Heidelberg`s Innovation Gallery in Hall 1. Attendees are encouraged to test the technology by themselves. Therefore Heidelberger and Printechnologics developed a Demo-Kit displaying the innovative technology. While an iPad App demonstrates different use cases, a Web App shows how Touchcode can be easily used within a website and provides visitors with additional information about drupa and Heidelberg.

After being honored two times at the Printed Electronics in Berlin in early April, Printechnologics was awarded again for its innovative Touchcode at the EURO ID Berlin on 24th April. The European AutoID Award is given for Touchcode as a technology which represents a driving force of innovation in future markets.

“This award encourages us again being on the right track with our vision and approach”, stated Sascha Voigt, CEO. “The third award within one month proves the potential of the technology and its increasing market enforcement and diffusion. We are very excited about it – a feat for which I would like to thank the entire Printechnologics team.”

Printechnologics takes part in this year`s EURO ID dated 24 to 26th April in Berlin. Now in its eight year, the EURO ID is THE meeting place for manufacturers, solution providers, systems integrators, consultants and end-users of automatic identification. .

Printechnologics will demonstrate its unique Touchcode technology which enables a seamless connection between hard copy and digital content. Therefore the technology is the only commercially proven alternative to existing RFID processes. Visitors are encouraged to stop by Printechnologics booth – A10b – to get an impression about the technology and see how it works.

Printechnologics will be demonstrating its unique Touchcode technology at Printed Electronics Europe 2012 on April 3 -4 in Berlin, Germany. Touchcode enables a seamless connection between hard copy and digital content and is therefore presenting the new communication standard for offline and online.  Now in its eighth year, Printed Electronics is Europe's leading event on printed, organic and flexible electronics.

Conference attendees are encouraged to stop by Printechnologics booth – E112/D112 – to experience the intuitive technology first hand. Beside numerous application examples Printechnologics presents a special Touchcode Web App which demonstrates handling & functionality of the technology. Even more the demo makes clear how Touchcode can be easily integrated into any existing or new website to open up a huge range of digital contents. The technology also convinced the organizers of Printed Electronics who are using Touchcode for their own marketing purposes.

Tradeshow attendees experience how print and online content can be seamlessly linked

Chemnitz, Germany – March 08, 2012 – Printechnologics, today’s leading technology developer for printed functionalities, successfully presented its unique Touchcode data tag to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain. The Chemnitz, Germany-based company generated highly positive buzz among developers, gaming enterprises, marketing agencies, printers and publishing houses at the show, building early momentum for 2012.

To drive conference attendees to its booth, Printechnologics distributed a demo flyer containing a Touchcode-embedded card that linked to a special Touchcode Web app developed for all Apple iOS devices. By the second day of the conference, foot traffic at the booth increased significantly as visitors capitalized on the opportunity to experience Touchcode firsthand. Several of the international attendees captured the booth demonstrations on video and commented that Touchcode was among the conference’s best featured products.

Touchcode is a low-cost solution which links printed paper with multi-touch smartphones and tablets

Chemnitz, Germany – February 21, 2012 – Printechnologics, today’s leading technology developer for printed functionalities, will be demonstrating its unique Touchcode data tag at Mobile World Congress in Barcelona, Spain in Hall 1.0 Booth 1J37. Touchcode makes it easy to link multi-touch smartphones and tablets with printed materials, unlocking a host of entertainment, safety and information opportunities. Consumers simply place a printed product with the embedded data tag on the screen of their device. Then an app or website can instantly open up content, such as videos, websites, photos and more. Touchcode tags can even be used to validate the authenticity of a ticket or a packaged product.

Unlike RFID tags or QR codes, Touchcode does not require a special reading device, camera or hardware modification. Any mobile device with a capacitive touchscreen and the appropriate app or web app can easily read a Touchcode tag. Customers can implement the recyclable electronic tag using standard commercial printing processes for a very low cost per item.

“Touchcode is different because you simply hold the printed product up to your smartphone or tablet – no camera or special reader is required,” said Sascha Voigt, founder and CEO of Printechnologics. “Touchcode combines the low-cost of a QR code with the security benefits of an RFID tag, and Touchcode is recyclable.”

Printechnologics will offer visitors an opportunity to experience this intuitive technology first hand in its booth at Mobile World Congress. The Chemnitz, Germany-based company has developed a demo flyer which contains a Touchcode card. The embedded data tag in the Touchcode card links to a web app developed for all Apple iOS devices. Visitors can open the web app, place the Touchcode-enabled card on their iPhone, iPod touch or iPad and exclusive content will quickly be downloaded and displayed on the screen.

Touchcode has been used around the globe for a range of applications. In Germany, the October 2011 print edition of ICON magazine was released as a special supplement of WELT am SONNTAG (World on Sunday) with a card equipped with an electronic data tag developed by Printechnologics. By placing the card on an iPad, users were instantly able to enjoy a free digital issue of the iPad magazine “The ICONIST.”

In Israel, Printechnologics created a new form of interactivity for soccer trading cards by iSupergol. Thanks to integrated data codes, Israeli soccer fans can access additional information or videos on their smartphones by placing the trading cards with their favorite soccer players on the device’s screen.

Printechnologics will demo Touchcode at Mobile World Congress in Hall 1.0, Booth 1J37. Key executives are available for press interviews or sales briefings.

More on Touchcode

Touchcode is an invisible electronic date tag that can be printed on nearly any surface – including paper, carton or foil – to establish a link between online and offline communications. In order to activate the data, a user simply needs a multi-touchsmartphone or tablet and an app or web app that correlates with the printed material. Placing the document on the device’s screen will automatically trigger the device to access and play the coordinating content. There is no need for a camera, a Near Field Communication device or hardware modifications – just a regular touchscreen device and a Touchcode-imprinted document. Click here to see a short video illustrating the process.

About Printechnologics

Printechnologics is today’s leading technology developer in printed functionalities, creating electronic systems produced entirely by a common printer. Printechnologics introduced its first commercially viable product – Touchcode, an electronic data tag – in 2010. Touchcode technology can be integrated into any printable material, and is completely recyclable, invisible and flexible.

Furthering the evolution of printed paper, Printechnologics ensures every kind of printed product, from advertising leaflets to labels and forgery-proof packaging, is ready for the digital age. These first production products have the potential to inspire a series of inventions that will change everyday life. Printechnologics is a 3M New Venture Company since 2010. For more information, visit www.printechnologics.com and www.touchcode.de.

Media Only Contact:

Brian Kemp, Edelman
Tel.: +1 650-762-2844
Email: brian.kemp(at)edelman.com

The Mobile World Congress in Barcelona is one of the largest events in the mobile industry. During the exhibition Printechnologics will present its Touchcode technology – a new communication standard, which seamlessly combines print and online media and changing everyday life. You will find us at Hall 1, Booth 1J37. We are looking forward to see you at the Mobile World Congress in Barcelona.